John Davis, the founder and Chairman of Davis Entertainment, and his President of Production, John Fox, also explain the power of the Dwayne Johnson brand.
Learn why you should care about future-proofing your content -- and get tips on how to do it.
Producers and service companies have long had an adversarial relationship. Why changing that could benefit everyone
Having a customer overview is important. As you can understand its impact on your future marketing strategies it's time to use a CRM to create one for your business today.
Three producers weigh in on the likelihood of a universal fiduciary standard ... and what they're doing to prepare, just in case.
Search engine optimization of keywords is the very first crucial step when it comes to marketing on the search engines.
Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. He…
Organisations are investing an intimidating amount in AI and VR, building new capabilities and transforming operations. But that is largely on the outside. What is happening on the inside to add value to the workforce?
Top producers know how to identify the prospect's true objection, then overcome it with reason and wits.
One of the key ingredients in mastering social media is to make sure you motivate the people you interact with to listen to what you have to say. The abili
Learn why maximizing the value of your content and information through a coherent information strategy is critical to your future in the digital world.
When a top producer is also a toxic employee, leaders have to make a courageous decision for the sake of culture.
Learn 5 key tips to building an lasting and effective brand for your online business.
Purpose, clarity and self-belief are the secret ingredients to building a sales message that resonates with your customers.
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?
Content marketing, custom publishing, branded content- whatever you want to call it, it is a really powerful strategy for getting people’s attention online. It has worked for so many companies and it is sure set to work for yours as well. All you nee...
What is it about unfairness? Whether it's not being invited to a friend's wedding or getting penalized for bad luck or an honest mistake, unfairness often makes us so upset that we can't think straight. And it's not just a personal issue -- it's also bad for business, says Marco Alverà. He explains how his company works to create a culture of fairness -- and how tapping into our innate sense of what's right and wrong makes for happier employees and better results.
A new report from IDG Research and Partnerize has found strong support for partnership as a marketing strategy. More than half of the marketers surveyed reported that partnership represented a significant portion of their strategy, with 16% stating they relied on partnerships more than any other marketing channel.
Learn how top producers build their referral network with an effective client communication plan
Your questions can lead to a dead end or a surefire sale depending on how you approach your clients.
It’s a good time to be a direct-to-consumer wellness startup. Why? The funding keeps rolling in. Take Curology, a direct-to-consumer skincare company t’s a good time to be a direct-to-consumer (DTC) wellness startup. Why? The funding keeps rolling in. Take Curology, a DTC skincare company founded by a mother-and-son