NY Law Institute
Financial District - New York:
Instagram: Here's How to Stop Users From Sharing Your Posts to Their Stories
Why I Stopped Selling SEO Services and You Should, Too
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
Screen-to-Screen Selling: How It Works
Screen-sharing technology will help you communicate with clients more thoroughly while highlighting your market expertise.
4 Ways To Increase Your Share Of Voice On Social Media
What is share of voice and how do you increase it? Read this blog post to learn 4 tips on how to increase your company’s share of voice.
11 Things You Absolutely Must Do After Publishing Any New Blog Post
Not sure to do after you publish a blog post? Here's my list of 11 things you must do after publishing any new blog post.
7 Steps to Creating a Powerful Story to Share With the World
Whether you have a personal story to tell or you want to reveal the story behind your brand, these steps will help you craft the best message.
Three Questions Your B2B's 'Story' Must Answer
Marketing Strategy - Three Questions Your B2Bs Story Must Answer
4 Things Writers Should Know About Beta Readers
Looking for beta readers to read your story? There are 4 things every writer should know about beta readers before they begin.
Share Your Stories to Build Your Reputation and Help People Remember You
Storytelling is an important part of relationship marketing. When you tell a story you engage the listener into what you are discussing. Much like a movie that they just cannot turn off your story has them hooked.
Want my attention? Share something worth sharing.
Content is king. I read it all the time in industry pubs. I hear it at conferences. As a copywriter, those three words make my little heart flutter. I love the idea that differentiation is—and will continue to be—driven by message. But “content is king” deserves one giant, humungo qualification.
How to Make Your Story More Compelling
You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. That's the wrong approach. When it comes to effective...
The Sharing More Than Selling Rule
As a way to think about your social activities, I’d suggest you should be doing 85 percent sharing and engaging, 10 percent publishing original content, and only five percent or less about what you are trying to promote.
Is your brand shareable enough? A four step plan to shareable success
If there’s one question every brand head should be continually asking themselves right now, it’s this: are we shareable?
Is Your Content Credible Enough to Share?
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Why We Stopped Using the Word 'Authentic'
Marketing has a language problem. We're going to address it, one word at a time.
11 Tactics To Create Highly Shareable Content
Here are 11 tips to help you create highly shareable content so you can get the most out of your content marketing efforts.
4 Tactics That Will Motivate Influencers To Share Your Content
Wouldn't it be neat for a thought leader (or ten) to share something you wrote? Here are 4 clever tips to develop strong rapport and get them to share.
7 Steps to Get Influencers to Share Your Content
Get the sharing going by posting amazing content, commenting on blogs, asking others to share and more.
The Power of Imagery and Shared Meaning
Imagery has the power to inspire, critique, motivate & change perceptions. It can be a powerful external marketing tool that elicits consumer loyalty and brand awareness ...
