Implementing your ETL process steps to extract, transform, load data. Learn how to create your data model, database, develop the ETL, and test/implement.
Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting.
Google Analytics custom reports, combined with advanced segmentation, reveal the useful data that is so often concealed or buried.
Analytics markers can help fraudsters track victims and dupe them into visiting malicious domains - but can also light the way for defenders.
Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. Let’s dive in to how you can start using Advanced Segments today.
Even if data and numbers scare you, a good gangaprepreneur knows to use this free tool to their advantage.
Learn to make data driven decision with Google Analytics.
In today’s podcast, get a crash course in how to use Google Analytics dashboards to track the marketing metrics that matter to you.
After reading some of our subscriber feedback, we noticed that many ConversionXL readers didn't have a solid foundation with a proper Google Analytics setu
Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it and how to get the most
Do you want more from Google Analytics than standard reports? Did you know you can get custom data? Google Analytics lets you create custom segments, dashboards and reports to find the information that's most relevant to your business. In this article I'm going to show you how to use these Google Analytics features. #1: Custom Segments Segments let you isolate specific traffic throughout Google Analytics. For…
Understand your Google Analytics data to gain valuable insights and avoid reporting, strategizing, and optimization mistakes.
A lot of people hate the fact that Google Analytics doesn’t show the keyword info for most of your visitors anymore. I actually don’t get that bothered about it, because you can get that information elsewhere within Analytics, and you can put it to much better use. This article is […] Read More →
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions bef...
What does Google Analytics 4 have to offer marketers, and how will it change the way we approach measurement and attribution?
Get the data and insight you want from Google Analytics more efficiently.
Google Analytics gives us a lot of valuable metrics and we can even create our own! Discover what should be important based on your company and job type.
Find Google Analytics a bit intimidating? Check out 5 tips for beginners on gaining insight from Google Analytics without breaking a sweat.
On the surface, tracking events in Google Analytics 4 (GA4) is fairly simple. Events are, after all, pretty much the only thing you can collect in GA4<br>It’s easy to get tied down with endless comparisons to Universal Analytics, though. While I’m steadfastly opposed to the idea that GA4 should resemble Universal Analytics, it’s still important to cleanse the palate and approach GA4’s event tracking with an open mind.<br>There are some comparisons that can be drawn between the new and the old,…
Learn how to export your Google Analytics clickstream data from BigQuery with an ETL process for archival or analysis in your own data warehouse.