Picture a car advertisement. Commercial, billboard, magazine ad—chances are, you’re bombarded with plenty of ‘em all day. Now imagine who’s driving the car. Maybe they’re speeding down the street in a crossover, sending skirts and newspapers flying. Maybe a super cool celebrity is cruising down a long desert road, the epitome of cool, or they’re speeding across an air strip detailing all the reasons you should buy their trendy sports car car. Hell, maybe they’re even going off-roading through rough terrain to market the durability of their truck.