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How to Set Social Media Goals and Define Success
One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. There's an assortment of numbers to choose -
How to Build a Social Media Dream Team
Every team is different, but there are always a few key players you need to be successful. This is as true whether you want to win a trophy or a customer.
How Employee Advocacy on Social Media Helps Gain Customers
Your employees are the voice of your company and biggest advocates. Use them!
7 Tips to Stay on Top of Social Media Customer Service
Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.
8 Social Media Tips for the Retail Industry
Understand the role of social media in influencing consumer attitudes, motivations, and behaviors. Explore the impact of social channels on every aspect of retail business.
How to sell visually with social media
Social media was never intended to be a sales platform. But with social being the focal point of today's communication, and with the expanded reach of today's social networks -- it can become a key component to your strategy.
5 Social Media Tips for Women Leaders
These five social media tips will help you define and take control of your own personal leadership brand.
Six Quick-Hit Marketing Ideas for Social Media
Add some short-term sizzle to your year-long marketing campaign.
How To Create A Social Media Quiz For Lead Generation
The Social Media Quiz is one of the most underrated types of content. But it is more than capable of competing with its content marketing brethren.
8 Social Media Tips for Financial Services
Learn how to evaluate, implement, and optimize social media for your financial services firm, with practical, real-world tips.
How to Build Customer Loyalty in the Age of Social Media
The platform may have changed, but the rules are still the same.
How CEOs Will Use Social Media in the Future
This series is supported by Gist. Gist provides a full view of the contacts in your professional network by creating a rich business profile for each one that includes the most ...
36 Sensational Social Media Stats and Facts
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to be…
6 Tips For Using Social Media to Boost Sales
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones.
How to promote a boring brand on social media
There may not be such a thing as a "boring brand," but marketers risk promoting their content in a...less than optimal way. We go over ways to avoid that.
How to Properly Measure Social Media Success
When social media first started being used by businesses, it was all about the numbers followers - the bigger, the better.
How to Increase Your Conversion Rate With Social Media
Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you'll discover three ways you can use social media to enhance your conversion rate. #1: Improve Signups With Social Login Social logins allow users to sign up for and log…
How to Use Social Media and Email Marketing for Business
Learn how Canadian marketing expert, Rebecca Coleman, helps small businesses and nonprofits strengthen their business with social media and email marketing.
How to Get Started with Social Media Monitoring
Are you listening to what people are saying about your brand or product on social media? Learn the basics of social media monitoring and why it's important.
How Snapchat is building the future of social media
Columnist Timothy Carter takes a look at the reasons behind Snapchat's meteoric rise and explores how it can guide your own marketing strategy.
