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How optimism has shaped my success

When I was young, my parents went to great lengths to teach me to never think or speak badly of others. They encouraged me to always look for the good in people instead of assuming the worst and trying to find fault. That lesson stuck with me and has affected all the business decisions I’ve made since.richard branson black and white headshot smileThroughout the Virgin journey, many of our most successful ventures have been based entirely on carpe diem moments, spurred on by optimism. I cannot count the times we said yes when the odds were stacked against us – when we were told by banks,...

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