When I was young, my parents went to great lengths to teach me to never think or speak badly of others. They encouraged me to always look for the good in people instead of assuming the worst and trying to find fault. That lesson stuck with me and has affected all the business decisions I’ve made since.
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Throughout the Virgin journey, many of our most successful ventures have been based entirely on carpe diem moments, spurred on by optimism. I cannot count the times we said yes when the odds were stacked against us – when we were told by banks, partners, lawyers, consultants and experts to say no.
Image from Virgin.com
We started Virgin Records with the optimism that Mike Oldfield’s Tubular Bells would be a hit. It was – scoring the blockbuster The Exorcist and giving us the cashflow and kudos to grow the business. We entered the airline industry with the hope and dream that Virgin Atlantic would make flying better for all, despite almost everyone expecting us to fail. Again, our optimism paid off, and we were able to grow the Group to include two more successful airlines: Virgin Australia and Virgin America .
Virgin Money and Virgin Trains also share a similar story. While we had matured within the airline and music industries, we were very inexperienced in rail and finance. But we threw our hats into the ring anyway, knowing positivity spurs positive outcomes, and that with the right product, service and team in place we could achieve success.
Richard Branson Virgin Atlantic Seattle Union Jack
Image from Virgin Atlantic
One of the most ambitious and defining projects that we have embarked on in the name of optimism is the Group’s non-profit entrepreneurial foundation, Virgin Unite . At Virgin, we believe business can and must be a force for good in the world. Through Virgin Unite we set out to bring together great people and entrepreneurial ideas, to reinvent how we live and work to help make people’s lives better. Over the past 10 years, Virgin Unite’s optimistic approach has incubated wonderfully pioneering initiatives like The Elders , Carbon War Room and The B Team , and has led debates to amplify important issues around the world.
Optimism spurs positivity. People thrive in positive environments. Happy people are confident people. And confident people make things happen.