Phil Keenan, MicroCorp President, shares how educational environments can be a surefire way to increase your ongoing sales.
One of my readers recently asked me why I stress that our channel partners are not our customers. In this post I will explain why I make this distinction and why I believe it is crucial not to view channel partners as customers. I use the Alexander Osterwalder business model framework to understand and describe …
Put the “partner” back in channel partnership with smarter engagement strategies to nurture your most valuable customers.
With the right UC customer experience integration, your clients can empower employees to interact with customers across more channels, while using communications data to continually improve the experience with each interaction.
by Brian Chidester, Manager, Strategic Accounts & Content Marketing Channel partners can grow a manufacturer’s sales and spread its message about products or services. But to have an effective …
How do channel partners influence end-users? Using incentives in your channel marketing strategy can impact how (and if) they sell your products.
Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program.…
A channel partner training program is an important part of almost all partner programs. With the use of a partner……
Channel partner incentive companies partner with manufacturers increase channel sales. Learn what channel incentive companies do and who they influence.
To increase sales, you need to improve channel partner training. That's not always easy. Identify the mistakes you're making, and correct them.
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rel...
Channel partners can be great for your business. But what happens when there's channel partner conflict? Check out the two primary sources for conflict and three solutions you can bank on.
Having the right channel partners in your business is a powerful tool that can push your business ahead of the competition. Managing a channel partner relationship requires special attention, and if…
One of the biggest mistakes when it comes to finding a channel sales partner is not being selective enough. These 4 steps explain how to find the best channel partner for your business.
Ian Kieninger, CEO of Avant Communications, explains how buyer needs have changed and how salespeople can position themselves as trusted advisers when selling UCaaS applications.
Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their...
Channel conflict is a common concern–you don't want to upset your retail partners, but at the same time, you want to take your site to the next level.
This guide to local content marketing will show you how to find content ideas, connect with publishing partners, and measure your results.
Are you distributing spend among the right channels? Carry out effective B2B marketing strategies by utilizing the top digital B2B channels & tactics.
Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.
Email Marketing - Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.