The holiday season is a great way for business owners to market their businesses with holiday promotions that will entice customers. To get started, familiarize yourself with how to create a marketing plan and set yourself up for success for the upcoming season!
Online shoppers don't typically spend their money with just anyone, so getting your branding right from the start is key for success.
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Building a successful eCommerce site isn’t easy. Not only are there many different elements that go into creating a successful eCommerce store, but you also likely have a lot of competition already. Getting those initial customers can seem like an impossible task, and before long you’ll grow frustrated with the lack of results. If your eCommerce site isn’t where you want it yet, perhaps you don’t have all of the elements that are necessary for success. Here are 5 important elements that all…
Here are some tips on what to do and what not to do when seeking to boost your brand<br>Here are some tips on what to do and what not to do when seeking to boost your brand.<br>Promoting your brand and distinguishing your business’s image and reputation from others in the right way can be a great way of getting noticed. Any business, whether it’s a shop, an online business or an individual providing a service, is a brand. The ‘brand’ is…
It’s a multi-channel jungle out there<br>And now that social platforms are running wild and digital devices outnumber the global population, marketers are having to shape up or ship out<br>Inspirational Instagrams – tick. Facebook recommendations – tick. Trending Twitter hashtags – tick. Customers are being bombarded with brands, trends, products, and services – personalised and on-demand. With multi-channel engagement, brands no longer have to commit…
It’s a tough world out there and small businesses need all the help they can get. One of the biggest expenses startups and small businesses encounter includes marketing. That’s why we created a checklist of 18 online marketing tactics to quickly guide companies to internet marketing success. This checklist is a great tool for you to download and use while optimizing your digital marketing throughout the…
Is the brand dead? Certainly not, but traditional branding tools are dying. Brands that routinely rely on advertising to tell a story and communicate value, should instead focus on results, referrals and reputation to convey a meaningful story - not words and logos. But does this apply to all branded business<br>When a marketing strategy hangs on the success of traditional branding tools, the brand tends…
What is the secret to success in business? That’s easy! It’s how well you know the competition<br>Alright, maybe this is a slightly over-simplified perspective, but it always surprises me how many companies work with a primarily internal focus.<br>I have written many posts about knowing your customers, such as “Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions).” Watching and listening to them in order to fully understand their rational needs and emotional desires is a…
What does it take to get things done in today’s world of digital marketing? Not only has technology completely changed strategic thinking in marketing; it has also revolutionized marketing operations, or the discipline of getting things done in marketing<br>The following is a summary of how to achieve excellence in digital marketing execution. We focus on three areas: identifying essential digital marketing functions, driving operational excellence…