Kimberly-Clark Corp posted How Companies Are Crossing the Chasm to Mainstream Sustainability | Sustainable Brands on Kimberly-Clark Corp Kimberly-Clark Corp Newtown Square, PA:

How Companies Are Crossing the Chasm to Mainstream Sustainability

Consumers increasingly want to buy from brands that are environmentally responsible and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers. Giving already-aware consumers a chance to make a difference through purchases is valuable, but the next step – the final sustainability frontier – is educating consumers, bringing…

How Companies Are Crossing the Chasm to Mainstream Sustainability
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