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How Change Blindness Diminishes Advertising Effectiveness
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Ioffe, co-founder and chief technology officer at RevJet. In a study conducted several years ago, while counting the number of times several jugglers passed a ball back and forth,... Continue reading »
Advertising Ideas and Examples to Inspire You
New and fresh creative examples of advertising ideas to inspire you.
This Infographic Explains What Native Advertising Is
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
The Definitive Guide to Digital Advertising
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
11 digital platforms and tips to improve your advertising strategy
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How to Navigate the Social Media Advertising Solar System [Infographic]
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
![How to Navigate the Social Media Advertising Solar System [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2017%2F02%2F08%2Fi%2Fhow-to-navigate-the-social-media-advertising-solar-system-infographic.jpg)
How to measure the effectiveness of content
During our 'Growing your digital marketing agency: solving the measurement puzzle' webinar we conducted a poll, asking which digital marketing activity our audience (of agencies and consultants) found the hardest to measure. The results were as follows:
Are Marketers Skeptical of Native Advertising?
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
Do Consumers Believe in Advertising? [INFOGRAPHIC]
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
![Do Consumers Believe in Advertising? [INFOGRAPHIC]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2013%2F08%2F22%2Fi%2Fdo-consumers-believe-in-advertising-infographic-.jpg)
Eight reasons why content strategy should be central to every marketer
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
8 Tips for Producing Advertising That Sells
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
How Does Native Advertising Survive?
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
How Video Advertising Can Drive Store Traffic |
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
Why TV Is Still the Most Effective Advertising Medium
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
How Big Data Shapes AT&T's Advertising Creative
AT&T and competitive ads were tagged for everything from type of humor to storylines.
7 Emerging Conferences Every Advertising Professional Should Know About
More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s [...]
Why the rise of native advertising isn't a threat to PR
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
Learn the basics of social media advertising to get campaigns up and running in no time.
