Each year Variety’s New Leaders feature profiles the most prominent up-and-comers in the entertainment business. To determine this year’s worthies, Variety looked across disciplines, from televisio…
The humbling of Elon Musk shows that markets and public opinion can be effective in holding them to account
Could you make it as a 'new power' leader in our chaotic, hyperconnected world? Here's a test to find out.
Gary Shapiro of Consumer Electronics Association explains how important diverse teams are to business success.
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Showing customers the love and respect they deserve has never been more critical. Nine respected business leaders reveal the value of showing customer love.
Hollywood studios spend millions on award campaigns. What do they get in return?
Every brand needs a strategy for social media business storytelling intended to nurture a marketing collaboration between a brand and their consumer.
Several years ago, many eCommerce companies believed social media would help them significantly increase sales and improve their brand exposure. Unfortunately, many brands have struggled to develop an effective social media strategy. According to a report from Monetate, social media channels only drive 1.55% of all traffic to e-commerce sites. However, some brands thrive on social traffic. Diamond Candles, an e-commerce site that sells rings beneath…
Customer Experience management has become one of the hottest topics on the planet as enterprises vie for customer engagement. Enterprises are learning quickl...
We asked a few marketing leaders to describe the challenges they face in all aspects of the funnel.
Knowledge-based content marketing is key as it shows that you understand the biggest problems and issues on the minds of your buyers – and helps educate
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
If you recognize the value of the brand for the company, then why not build one for yourself? This is how to become an influencer.
A strong brand is not about being flashy or superficial; it's about conveying what you stand for.
In the early days of social media, brands engaged because it was hip—the thing to do. Fast-forward a few years and social media is no longer experimental, but a primary...
It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference--based on lessons from government leaders--can help.
How can a young founder signal or demonstrate their position as a thought leader and build their personal brand, despite their newcomer status? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co. 1. Create a Website Creating a…Read more ›
New to the digital marketing industry? Need some inspiration to kick off the new year? 12 experts share advice on how to get started if you're new.