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Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
How to Grow Your Email List Using Social Media
I’ve been blogging for almost 4 years now and the one big regret I have is that I didn’t focus on building my list earlier. It wasn’t that I didn’t have a list. I did. But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a …
3 Practical Ways to Build a Massive Business Email List
Stop worrying so much about social media and instead focus on email to add significant revenue growth to your company's bottom line.
How To Grow Your Email List Fast With Simple Marketing Automation
This is maybe the simplest form of marketing automation that you can do. It involves the clever use of social, apps & a landing page to grow your email list
How to Build an Email list from Your YouTube Subscribers
Adding YouTube subscribers is great, but building your owned email list can be even more beneficial.
YouTube Ad Targeting: What Marketers Need to Know
Discover the three elements of the 3D YouTube ad targeting strategy and find tips to help you apply 3D ad targeting in your marketing.
How to Grow Your Email List by Guest Blogging
Guest blogging opportunities are everywhere – literally! A few Google searches will show you that there are lots of websites in your niche accepting guest bloggers with open arms and you might not…
10 Ways to Grow Your Email List Like a Boss
Email marketing has long stood in the shadow of its younger glitzier cousin social media marketing a...
5 Tips for a Winning LinkedIn Ad Targeting Strategy
Successful LinkedIn ad targeting can be the difference between a good campaign and a great campaign. Use these tips to hit the mark.
Why Amazon Prime Day brands need to rethink ad targeting
Rules around data are changing and there are more channels to push sales.
How to Choose the Right Ad Targeting Strategies for Your Business
Are you asking yourself, “Is this another ‘how to’ article I can skim past and just read the headers?” I…
Learn How to Monetize Your Email List
You’ve all heard the advice that “the money’s in the list,” right? You’ve been working hard to build your email…
Your Guide to a Better Email List Strategy
What are the most significant barriers to the success of an email list strategy – and how are integrated marketers overcoming them?
How to Segment Your Email List to Boost Engagement
Don't just create email marketing campaigns that never go anywhere. Learn how to segment your list to boost customer engagement.
How to Grow Your Email List Fast
As an email marketer, it’s easy to get caught up focusing all your effort on content. Of course, content is……
How to Create Valuable Content For Your Email List
Since I’ve been working with people to create stellar email lists for their brands, one of the main things I’ve noticed people struggle with is their content. In fact, it’s often so hard to get past figuring out what sort of content to send that it leaves most people giving up on their list altogether.Read More
How Going Global and Going Granular Go Hand in Hand for Ad Targeting
Multi-screening drives a greater need for faster, more reliable connectivity, so it's crucial to target ads to the most relevant audiences―across devices.
Mine Customer Data the Right Way and Build a Quality Email List
Mine customer data to build a quality email list because one of significant disadvantages of email advertising is that the emails sent to consumers might be regarded as spam. Therefore, it is imperative that marketers send emails to a list made up of quality leads which can be gathered when you mine customer data
