Fyberworks Boutique posted Fyber adds Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla data to Audience Vault Fyberworks Boutique Richmond - Portland:

Fyber adds Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla data to Audience Vault

Ooma uses Audience Vault to sell audiences rather than impressions to promote its Talkatone app
Programmatic trading technology platform Fyber has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud; location data for offline activities from PlaceIQ; and mobile app audience measurements from Mobilewalla. The data is automatically imported into Audience Vault, enabling publishers to create custom…

Fyber adds Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla data to Audience Vault
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