In the world of video streaming services like Netflix and Hulu, movie theater chains are becoming increasingly desperate to encourage consumers to get out of their houses — and into cinema auditoriums. Cinepolis Junior is opening two theaters this month in Southern California — in Pico Rivera and Vista — and their spin on the theater-going experience is to have actual jungle gyms inside their auditoriums. “It’s really intended to make kids feel welcome and comfortable,” said Cinepolis USA Chief Executive Adrian Mijares Elizondo, according to the Los Angeles Times. “The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun.” The auditoriums are designed for children ages 3 to 12, and the first film to be shown at the…
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