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Finding and keeping event sponsors

However much planning has gone into your not-for-profit’s special event, it may all be for naught if you can’t find reliable sponsors to foot a large percentage of the expenses involved. To line up businesses and individuals to sponsor your big fundraiser, annual meeting or other event, and retain them once you have their allegiance, be sure to:Aim for the right targets. Holding a magnifying glass to your organization’s mission statement is the best way to develop your list of potential sponsors. Think in terms of appropriateness and quality. For example, a publisher of English as a Second...

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