Fewer Consumers Will Stay Quiet About a Bad Experience Than a Good One

With consumers feeling less loyalty towards brands and the power of word-of-mouth remaining a strong influencer in purchase decisions, it’s vital for businesses to offer an outstanding customer experience. Further evidence for this is seen in research [download page] from the Qualtrics XM Institute, which reveals that only one-fifth (19.3%) of the 10,000 US consumers… Read More »

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