Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)
Despite this Many companies fly blind, and don’t properly distribute credit to all the touchpoints along the customer journey. The world of digital marketing has caused a major shift in the customer journey. Many of the legacy marketing attribution models are now ill equipped to accurately measure the new customer journey that has become longer, with many different touchpoints. According to Salesforce , it takes 6 to 8 touches to generate a viable sales lead. And 60% of the sales cycle is over before a buyer talks to your salesperson (Corporate Executive Board). As more companies begin to run multiple cross channel campaigns, it gets trickier to measure the ROI for each one. How much influence did a Twitter ad click have on that demo signup? How about the AdWords retargeting campaign? Is…
How These 2 Offbeat Online Lenders Could Help You Land Funding
You may not have heard of them, but these less-known online lenders could be your source of startup cash.
Kern County Fair lineup: LeAnn Rimes, Steppenwolf, En Vogue and ...
The Kern County Fair announced the slate of free concerts for this year's 12-day entertainment extravaganza, and it's a list replete with the four C's of the fair circuit: country,
Social Media Advertising Tips from Larry Kim
Larry Kim shares some of his top social media advertising tips and best practices for Facebook advertising and Instagram advertising. Click to read more.
20 Things Worth Knowing About Beer
A big infographic about the world's favorite alcoholic beverage.