How to Split Test Facebook Ads To Get REAL Results
Some strategies you should try the next time you run Facebook ads to help you achieve optimal results!
Facebook Hints At Mobile Ad Network Ambitions By Testing Its Ads In Third-Party Apps
Facebook said in a blog post today that it has started testing Facebook ads in third-party mobile apps. The post doesn't have too many details about the..
Facebook is testing more ads in shorter Watch clips, and it shows how its video strategy is a...
Facebook is testing out ads in short Watch videos after limiting ads to videos that run three minutes or longer.
How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website
Learn how to use three tools to create, test, and optimize Facebook link preview images for better performance in the news feed.
How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences
Discover how to split test cold, warm, and hot audiences, and reveal which ones deliver the best results for your Facebook ad campaigns.
To Fix Its Toxic Ad Problem, Facebook Must Break Itself
Facebook stress-tests its tech. It could do the same for its moral compass.
5 Ways Your Fans Can Help Optimize Your Site for Conversions
I’ve been watching Facebook closely for a long time. I’ve tested hundreds of ad iterations. I’ve worked hard to build organic reach for myself and
We now know why Facebook's enormous internet-beaming drone mysteriously crashed
Facebook's internet-beaming Aquila drone crashed during its first test flight due to unexpected turbulence, according to a new government report.
How Facebook Will Keep Its Future Drones From Crashing
Facebook's new solar drone crash landed in June after its inaugural test flight, but the company has some ideas on preventing future accidents.
Instagram tests shopping outside of ads with 20 retailers in the US
In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.
Facebook Rewards Longer Content: Here's What We Found
It's been rumored Facebook will reward you if you post longer content to your fan page with better engagement and reach. We tested it out with these results
Here’s the best way to answer Facebook’s most popular job interview question
While many tech sites like to test their candidates with brain teasers, Facebook opts for a more thoughtful approach to finding the best people for the job.
5 mistakes agents should avoid when running Facebook ads
If you haven't begun testing Facebook advertising to promote your open houses or featured listings, you're missing out. Sending potential clients to your designated landing pages can be an affordable way to promote properties -- as long as you're managing your ads properly.
Facebook Explains Why It Wants to Be a Retail Store
There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without \[…\]
Facebook Is Testing an Easier Way for Users to Help Identify Hate Speech
Facebook Audience Network to Test Delivering TV Ads via Set-Top Box Apps
Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially.
How to Split Test Facebook Posts and Facebook Ads
Do you use split testing? Did you know you can split test both your Facebook Page posts and your Facebook ads? Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions. In this article I'll share how to split test Facebook posts and ads. Why Split Test Facebook Posts and Ads? Split testing compares two similar but different versions of something (e.g., a Facebook post or…
Facebook Ads Split Testing 101
From A to Z, learn everything you need to know about Facebook Ads Split Testing to improve your performance immediately!
How to Split Test Facebook Video Ads
Do you want more views for your Facebook video campaigns? Interested in finding out which Facebook video content performs best? Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience. In this article, you'll discover how to split test Facebook video ads. #1: Decide Which Variable to Split Test Split testing (or A/B testing) is the…
Strategies for how to test your Facebook ad campaigns
Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons.