Facebook is overhauling its metrics offering in a clean up that it claims will help bring greater clarity to advertisers over how paid-for media placements on the network perform – an earlier source of contention for media buyers.
New and fresh creative examples of advertising ideas to inspire you.
If you’re not tracking these key content marketing metrics, then you’re going to find it nearly impossible to hit your goals and grow your business.
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
From email to content marketing, discover what the top online lead generation tactics and metrics are for marketing, sales, and business professionals.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
Intro In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise …
Metrics & ROI - Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics.
Want to increase your brand visibility? It's time to get off your blog and publishing new kinds of content. Learn 3 ways to bring in new readers.
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
You wouldn't track your height to measure your weight loss. Don’t make that measuring mistake in your content marketing either – Content Marketing Institute
Back when I was an Internet newbie, I had no idea what numbers to focus on. I would look at Google Analytics. I would see lots of numbers. And I would be
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. To avoid getting caught in the madness of the data sphere, take a look…
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.