Tip Tuesday: Improve ROI On Direct Marketing Campaigns
This month’s Tip Tuesdays are all about improving ROI. ROI stands for Return On Investment. The success of most marketing campaigns is determined by ROI. Did you make more money than you spent? Did you make enough money to make the investment of resources (time, money, manpower) worth while Improve ROI with a clear call to action and enticing incentive. Why are you running this particular marketing campaign? Do you want people to visit your website? To call you and set up an appointment? To refer you to their friends? Whatever action you want people to take, be very clear in telling them what that action is. Every postcard, flyers, email, social media post should have a clear call to action. It also helps if you have an incentive. This could be something…
Chihuly Exhibit Showcased at Crystal Bridges Museum of American Art
Arkansas Department of Parks and Tourism American artist Dale Chihuly has marveled at the mysteries of glass since blowing his first small glass bubble as an art student in 1965. The progression of his work over the past 50 years is now showcased at Crystal Bridges Museum of American Art in Bentonville in the temporary exhibition “Chihuly: In the Gallery and In the Forest” on view June 3-Aug. 14 The exhibition contains more than 300 objects comprised of 14 bodies of work in the gallery and 10 large-scale outdoor installations. The works are featured both in the gallery and along the newly enhanced North Forest trail. Highlighted are Chihuly’s signature works and newest projects Admission for…
New Items at Sierra Trading Post
New items added daily. Shop your favorite brands at Sierra Trading Post
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Whether or not to intervene is a wildlife photographer's dilemma.
This Infectious Video of a Farmer Dancing In His Barn Is Going Mega-Viral
We're in awe of this man's moves—and his uplifting message.
What a traffic stop could look like in 2030
All police officers know that no traffic stop is routine, but the procedure could evolve with new technological advancements
Why Cats Poop on Your Bed and Other Odd Pet Behaviors
Our furred and feathered companions do some mystifying things—here are some we can misinterpret.
U.S. Backtracks on Purge of Animal Abuse Records—What We Know
Following public outcry, the U.S. government reposts a fraction of animal welfare data. Meanwhile, clues point to the reasons behind the radical deletions.