Ancient Stone Carvings Show a Comet Swarm Hitting Earth Around 10,950 BCE
Researchers have translated famous ancient symbols in a temple in Turkey, and they tell the story of a devastating comet impact more than 13,000 years ago.
5 Facebook Advertising Tips for Service-Based Businesses
Facebook advertising can be an effective platform to generate online advertising results. Let’s dive into why this is the case and some best practices.
How to Navigate the Social Media Advertising Solar System [Infographic]
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
China Just Overhauled Its Advertising Law: Here's What You Need to Know
China finally overhauled its 1994 advertising law.
Why women in advertising should be proud to use the F-word
From BBH New York's executive creative director: Feminism has gone mainstream, but why are many women in advertising still uncomfortable calling themselves a feminist at work?
Advertising Has a Whiteness Problem. Here's How to Fix It
This week, controversial ads from Pepsi and Nivea ads revealed a weak spot for their brands.
Miami Ad School Shows You Just How Gloriously Stupid an Advertising Career Can Be
If you work on the creative side of advertising, you'll earn a paycheck for, among other things, crafting ads where sloths and hairdos sing and piano players caress keys with 30 fingers on a half-dozen hands.
How advertising ruined publishing
Publishing used to be man's greatest accomplishment -- until advertising came around. Here's how the latter took over.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
Never launch a paid ad feeling unprepared thanks to this comprehensive checklist, which covers everything from budgeting to creative design.
How Advertising Affects Consumer Behavior
Most consumers don't go out of their way to find ads (unless they’re remarkably memorable and worth sharing). The marketing and creative department work together to formulate ads that appeal to an audience’s curiosity. A good ad will increase sales and brand awareness. For consumers, advertisements are not what consumers need; however, an ad is a great way for consumers to find out about the products…
What Packaged-Food CEOs Are Saying About Advertising
Campbell, Kraft, General Mills, Smucker, Hershey, Hillshire Farm tell analysts they are spending more on digital and innovation but less on ad production.
How to Get the Most Out of PPC Advertising
If you know how to bid on keyword terms and customize a PPC campaign for your website, visits to your website will start rolling in.
What's a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
How a Radio Personality Got Into Advertising
Specs Who Shelley Stewart, founder and CEO What Creative agency Where Birmingham, Ala.
How the Trans-Pacific Partnership Benefits Digital Advertising
If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.
Steve Jobs’s 10 Best Quotes for Advertising Agencies
Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple. When it comes to presenting and salesmanship, there’s no one b…
14 huge trends that are changing the face of design and advertising
D&AD and The Future Laboratory reveal what you need to know to push the boundaries in your work.
Business advice: Advertising, marketing terms explained
One month ago, we helped get your feet wet with a handful of communications terms specific to the public relations industry. This month, we tackle
Why Smart Internet Marketers Are Opting for Native Advertising
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Why Women Working in Advertising Need to Stop Apologizing All the Time
Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss' time. It's a topic that's been discussed at the annual 3 Percent Conference in the past, and a topic that Heat senior brand strategist Lauren Sooudi became interested in following one of the conferences.