Don't make a hiring mistake. This article highlights three quintessential tips to find the perfect graphic designer for your business.
Andrew MacDonald joins team at Access Publishing |
The team at Access Publishing recently welcomed a new advertising executive, Andrew MacDonald. Scott Brennan, CEO of Access Publishing, has brought MacDonald onto the team to help bring new advertising clients to the company. He will be selling advertising for the Paso Robles Daily News, the A-Town Daily News, the San Luis Obispo County Visitor’s Guide, as well as helping local businesses get found online with Local... Read More
ARM vs. x86: Two Mobile CPU Architectures and How They’re Different
Central processing units (CPUs) for mobile and embedded devices (e.g., Internet of Things devices) are the tiny, high-powered electronic circuit boards that make what we do on mobile phones possible…
Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)
Despite this Many companies fly blind, and don’t properly distribute credit to all the touchpoints along the customer journey. The world of digital marketing has caused a major shift in the customer journey. Many of the legacy marketing attribution models are now ill equipped to accurately measure the new customer journey that has become longer, with many different touchpoints. According to Salesforce , it takes 6 to 8 touches to generate a viable sales lead. And 60% of the sales cycle is over before a buyer talks to your salesperson (Corporate Executive Board). As more companies begin to run multiple cross channel campaigns, it gets trickier to measure the ROI for each one. How much influence did a Twitter ad click have on that demo signup? How about the AdWords retargeting campaign? Is…
How Gmail is Changing Digital Advertising
Gmail is a game changing platform for PPC advertising. Simple reason, it places your ads in a location they visit everyday - their email in box.
7 Best Tips for Your Elevator Pitch
Imagine you go to a job search networking meeting for the first time, and the leader at one point informs the audience that everybody will have a chance to stand in front of the group and present an…
How These 2 Offbeat Online Lenders Could Help You Land Funding
You may not have heard of them, but these less-known online lenders could be your source of startup cash.
Tips for following-up on trade show leads
Do you have a strategy to follow-up on your trade show leads? In this post, we discuss our tips to make the most of your trade show business development.
How Do You Build a Loyal Customer Base From Scratch? That's What the Las Vegas Raiders Want to Know.
Here's how one number-crunching data wiz is looking carve out an oasis of football fandom in the middle of the desert.
Social Media Advertising Tips from Larry Kim
Larry Kim shares some of his top social media advertising tips and best practices for Facebook advertising and Instagram advertising. Click to read more.