Two rules dictate the current talent acquisition ecosystem:
1. The Golden Rule of Recruiting states that the way you recruit the best talent will also attract mediocre talent to your organization—but the converse is not true. In other words, a campaign designed for average performers will not net you high performers, so aim high to recruit high.
2. The Silver Rule of Recruiting states that the best way to recruit top talent is to use a lot of different tactics. In essence, there is no silver bullet in contemporary recruiting, but there is an expanding array of techniques that can…