This might bother you some, but it's an inescapable truth: Your donors overwhelmingly use what neuroscientists call Primal Brain when deciding whether or not to donate. That is the primitive, not-rational part of the brain that is about survival, not higher things. You will raise a lot more money if you acknowledge this truth rather than fight against it. Here's a helpful post from the Neuromarketing Blog on how to connect with the Primal Brain, at What can persuasion science tell you about…
Why Donors Work with Philanthropic Advisors
This article focuses on understanding why donors choose to work with philanthropic advisors.
How blood donors are heroes: Our Health California
There’s a blood shortage in California — hundreds are in need every day. Be a hero and pledge to donate blood.
Donor Stewardship: Five Ways to Create Lasting Relationships
Donor relations is the name of the game in the nonprofit space. Here are five ways to create lasting relationships through thoughtful donor stewardship.
7 Tips to Increase Donor Engagement for Your Non-Profit
Tampa, FL (PRWEB) July 31, 2012 In the face of reduced donations, non-profit organizations worldwide have a common goal — attracting new donors and engaging them in supporting their cause.
How Research Helps Nonprofits Build Better Donor Lists
While most organizations and their leaders value efficiency, maximizing time and dollars is a categorical imperative for nonprofits. Not only do these organizations often operate with razor thin budgets and incredibly lean staffing, they also must spend...
Column: Donor saves Fruit Belt landmark and dream
Buffalo can celebrate the fact that private, community-based and governmental entities came together to save both a piece of Fruit Belt hist
Red Cross: Donors needed to help with critical type O blood shortage
The American Red Cross urged eligible donors to give blood to help with a critical shortage of type O blood. Employees said Tuesday thatthe Red Cross had less than a two-day supply of type O blood available for emergency rooms, where it can be most critical. That means just six units of type O blood are available for every 100,000 people, but at least 14 are needed every day. Only 7% of the U. S. population has type O negative blood.
DAF (Donor Advised Funds) 101
Ellen Israelson, VP of Philanthropic Services & CMO of the Jewish Communal Fund of New York, breaks down how donor advised funds can help funders maximize th...
Why Is Apple Paying Amazon $30 Million a Month?
The tech giant is still running some of its cloud services on Amazon Web Services.
100" TV installed for about $100/month!
As always, please feel free to reply with any questions you may have. We hope to earn your business!
SickKids Foundation acknowledges Kinka Family and Topper's Pizza.
Fast Facts for National Blood Donor Month
January is National Blood Donor Month, a time to pay tribute to voluntary blood donors and increase donation by others. Read on.
Podesta paid $7,000 a month by top donor
WikiLeaks reveals that Clinton's campaign chairman had an unusually close relationship with an influential Democratic donor.
Ways To Celebrate National Blood Donor Month
Every day in the U.S., about 39,000 units of blood are required in hospitals and emergency treatment facilities.
The Best Way to Celebrate Dairy Month
While we're a much bigger fan of Wine Month than Dairy Month, there are some huge advantages to dairy month - like wine! Wine and cheese hav...
Here's what $3,000 a month in rent will get you in 13 major US cities
In some cities, $3,000 a month will get you five bedrooms. In others, it will get you just one bedroom.
What It Means to Listen to a Donor
Listening to donors is essential. Make your donors feel connected by incorporating these elements of good listening.
Donor Frustration: How Not To Treat Your Donors
I have devoted my life to working with donors and always strive to make the donor experience the best possible for the donors and their families.But I
How to Be an Ethical Donor