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Content Preferences of Millennial B2B Buyers
Content - How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
What B2B Buyers Think of B2B Salespeople
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations. Check out the research for B2B buyers' views on vendors and salespeople.
How social media influences B2B buyers
Social media is becoming an increasingly popular B2B marketing tactic, with 84% of C-Level and VP-level buyers influenced by social media...
How B2B Buyers Consume Vendor Content
Content - Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
How B2B Buyers are Interacting With Vendor Content Online
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers, according to a newly-released report [download page] from the CMO Council and NetLine. The study identifies the critical factors behind decision-makers’… Read More »
How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]
Sales - What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
![How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2014%2F02%2F18%2Fi%2Fhow-marketers-are-managing-the-evolving-b2b-buyers-journey-infographic.jpg)
B2B Buyers Vs. B2C Buyers And Why You Should Care
There are a lot of differences between b2b and b2c buyers that affect how marketers should do their jobs. Learn the differences and what they mean for you.
How To Use Digital Marketing To Engage Local B2B Buyers
84% of procurement professionals said they prefer to work with local vendors. How can you use digital marketing to get more business from local B2B buyers?
What Sales Should Know About Modern B2B Buyers
New B2B buying behaviors require sales leaders to better understand how customers make purchases and what sales can do to influence the decision-making process.
What B2B Buyers Expect When They Submit Contact Forms
Be Quick or Be Dead — What B2B Buyers Expect When They Submit Your Contact Forms. Speed is key in capitalizing on web leads from B2B Buyers.
How B2B Buyers Have Been Forced To Evolve [Infographic]
The effects of Digital have perhaps been most strongly felt in the B2B world. B2B buyers have been forced to evolve more than most...
![How B2B Buyers Have Been Forced To Evolve [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2019%2F02%2F28%2Fi%2Fhow-b2b-buyers-have-been-forced-to-evolve-infographic-curatti.jpg)
B2B buyers take the long view on what and where they purchase online
The B2B buyer at many organizations is the manager and director in charge of purchasing, but an executive who also often interacts with other managers and departments within their organization to research and buy products online, according to new data and analysis from B2BecNews.
What Are Influencers, and How Do They Affect the B2B Buyer's Journey?
As spheres of influence in B2B purchases continue to grow, sales pros must account for these factors at each stage of the buying journey.
3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers
A guest post from PathFactory that shares 3 ways teams can build more trust with their B2B buyers and find new ways to better understand them.
What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions
B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery of their concerns, wants and needs will have… Read More »
What Do B2B Buyers Really Want from Vendors [Report]
Do you manage a B2B sales team and wonder what buyers really want? You may be surprised by some of the results of what B2B buyers really want.
![What Do B2B Buyers Really Want from Vendors [Report]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2018%2F07%2F12%2Fi%2Fwhat-do-b2b-buyers-really-want-from-vendors-report.jpeg)
Clients vs. Customers: What Should You Call B2B Buyers? [30+ Experts]
What should B2B companies call their buyers? We asked 30+ experts if they use "clients," "customers," "users" ... or something completely different.
![Clients vs. Customers: What Should You Call B2B Buyers? [30+ Experts]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2020%2F12%2F17%2Fi%2Fclients-vs-customers-what-should-you-call-b2b-buyers-30-experts.png)
Why 55% of Potential B2B Buyers Might Not Trust Your Website Content
Some results in a recent B2B web usability report were surprising. Find out why 55 percent of potential B2B buyers might not trust your website content.
50% of B2B buyers don't have defined needs when making a purchase
Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors and most will blame the vendor for stalled sales.
Know your audience: 3 ways to target millennial B2B buyers
Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of…
The Most Frustrating Things for B2B Buyers
As followers of this blog know, we believe that B2B Buying is really, really hard. In theory, it shouldn’t be. There is more competition. Access to information is easier. And products continue to get better. But buying is hard due to challenges of consensus and confusion. When Gartner explores buying with people involved in the …
