Companies Beware—Social Media Influencers Are Becoming Enforcement Targets

Influencers have also come under increased scrutiny by federal agencies, with the Federal Trade Commission (FTC) settling its first-ever complaint against influencers in 2017. This reaction has far-reaching implications for what is considered deceptive or misleading marketing and could expose companies utilizing such marketing tactics to federal lawsuits.

Companies Beware—Social Media Influencers Are Becoming Enforcement Targets
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