The online collection of case studies, strategies and other information will provide cities with insight into how Columbus is making public transit safer and easier to use.
As we enter an era where information is key to efficiency, it is becoming increasingly evident that data will form the foundation of many Smart City…
Smart buildings go a long way in achieving all these goals, and more. Smart buildings help better manage and monitor assets, reduce energy costs and carbon footprints, and shape the world around us
Data collection and automated building functions have led to a boom in energy-efficient smart buildings. Smart cities have followed. What's next?
Add agility, flexibility and scalability to your workflows
Brands that are digital humanists will get further with customers than those who are digital machinists.
The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being Google’s heightened push towards strong user experiences.
By taking the time to show your customers you care, you'll nurture long-lasting relationships that help your business grow.
Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.
Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equa...
Ever wonder what it takes to succeed at blogging? Sure you have! Here are 9 successful blogger secrets you need to know, but probably don't.
It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot of different responsibilities – and a huge number of decisions to make.…
How many people walk into your store or office each day? What about your website or social media pages — how many people visit you there? People are discov
Create a playbook to help ongoing content marketing activities. With everybody on the same page, success won't be far behind – Content Marketing Institute
It requires real passion, hard work and craft, combined with a thirst for constant learning, experimentation and innovation, and true teamwork with everyone in your organization to create the content and brand your customers will love.
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I …
Smart Marketing People are already aware of this trade secret. Want to be a smart marketing expert for your company? Then you need to read this blog.
It’s great to have high SEO rankings, but to maximize search results, marketers are turning toward search retargeting. Learn why its so important.
Contextual-targeting technique serves digital ads in a way that closely matches the content in a digital space. See how contextual targeting works.
Buyer intent data helps drive revenue with quicker sales. Learn how to integrate buyer intent, interpret the data, and inspire your reps to put it to work.