Coldwell Banker Willis-Smith of New Bern is merging with the Coldwell Banker Advantage network, which includes Wilmington-based Coldwell Banker Sea Coast Advantage, according to an announcement Tuesday.
"The strategic move was designed to enhance the client experience and expand the geographic presence of the Coldwell Banker Advantage family of companies," a news release stated.
Coldwell Banker Sea Coast Advantage serves Wilmington and the surrounding areas, while the another Advantage network company -- Coldwell Banker Advantage -- serves Raleigh, Fayetteville and Southern Pines. Meanwhile, Coldwell Banker Chicora Advantage serves greater Myrtle Beach, South Carolina, the release stated.
“Coldwell Banker Willis-Smith is…