Apple celebrated the 10th anniversary of its iconic iPhone on Thursday. Since former CEO Steve Jobs debuted the original device, the company has gone on to sell more than a billion handsets worldwide, and the iPhone has become one of the most successful product categories in the electronics industry. The iPhone proved to be a major disrupter in the mobile phone category after its unveiling.
How you spend your time, and with whom, have a lot to do with determining the opportunities that come your way.
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this..
CIOs, business executives, and board directors need a shared language to discuss IT performance in a fast-changing environment. Here’s a framework for those conversations.
A study on “Building Relationships with Global General Counsel: How Firms Can Use Targeted Content to Win and Retain Business” recently published by Hubbard One is quite revealing and w…
A majority of organizations already believe adopting Artificial Intelligence will be important to meeting their overall business goals – and
With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simp...
While social media CAN drive revenue and ROI, it may NOT do that, and it will likely not do it quickly. But why?
An email service provider might be first and foremost an SaaS provider, but its employees and people skills still matter…a lot. According to one industry analyst, poor customer service is the number one reason organizations decide to seek out a new ESP. Not email deliverability or lack of features or inability to offer email integration…no, …
Content success will only come with a robust content marketing plan. Analyze the gaps, avoid the pitfalls, and plan for success with these tips.
Could adopting Mattress Firm's "high traffic area" brand strategy boost your content online and unleash your marketing beast?
Here are seven types of marketing technology tools that can help you create remarkable marketing content that will drive business results.
To fine tune your reengagement & re-permission tactics for the 3 different kinds of inactive email subscribers, understand your context & your subscriber's.
With digitization driving change at an exponential rate, the only way to ensure long-term competitive advantage is to see the future better than everyone else.
People are consuming content in various ways these days. It’s time to give people what they want where they want it.
From order taker to business leader, CIO responsibilities vary widely. Learn what role you currently play and how to break that mold in service of improved business value and career growth.
350+ influencers with a collective audience of 3.5 billion people are flocking to a platform called Escapex, which gives them their own apps. It’s part of the next wave of social media focused on smaller, more private groups.
In your quest, as a marketer, to establish better knowledge of your target market, you’ve no doubt studied your consumers’ interests, demographics, and online habits. But do you ever think about how t