U.S. shareholders who own stock in foreign corporations were given a safe harbor by the IRS, making it easier for them to establish that they are not shareholders in a controlled foreign corporation, or CFC.
Getting to Why in Omnichannel Marketing Attribution
Increasingly, the success of your brand will be a function of your ability to translate data generated from digital customer activity into consumer insight. If you can gather detailed data from the Web and other sources, analyze it to generate insights about specific customers and segments, and swiftly act upon those insights, you'll gain huge competitive advantages. But getting to these insights requires fresh thinking about…
Attribution for Ecommerce
If you’re new to digital marketing, ‘attribution’ is one of those words you suddenly hear frequently. What is Attribution? Put simply, marketing attribution answers the question: which marketing activity caused a particular order to be placed? Examples are a good way to illustrate: Sarah clicks through to your site for the first time via a …
Attribution and Affiliate Marketing
Todd Crawford will be speaking on “Attribution and Affiliate Marketing – Learn to Make it Work” at 1:00 pm on July 31, 2016 at Affiliate Summit East 2016 in NYC. As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice
Why Bother with View-Through Attribution?
How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach?
What Safe Harbor's Death Means to Analytics
Customer insights professionals need to address these two areas. Quickly.
The End of Safe Harbor And What Comes Next
Without agreement, Safe Harbor is unable to provide the free exchange of data across the Atlantic that we enjoyed up to last year.
Bonus depreciation safe-harbor rules for vehicles issued
The IRS issued a safe-harbor procedure that taxpayers may follow for determining the deduction for depreciating passenger vehicles when they are eligible for 100% bonus depreciation but are also subject to the Sec. 280F limits on deductions for luxury automobiles.
DIY Attribution, Classification, and In-depth Analysis of Mobile Malware
The tools, skills and knowledge used in for PC malware haven'tevolved to serve analysts when it comes to mobile malware, putting them at a disadvantage.
How the Internet of Things Is Changing Marketing Attribution
Marketing attribution is being immensely complicated by new data streams created by the Internet of Things, and that's a good thing.
Attribution and Affiliate Marketing Learn to Make it Work
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and oth…
A How to Guide to Avoid Becoming an Attribution Bully
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs.…
How Poor Data Quality Mucks Up Attribution
Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
ICD-10 safe harbor relieves specificity not medical necessity
There is concern that medical practices will feel a lot of pain when healthcare payers require more specific ICD-10 codes. But there may be a bigger problem with medical necessity.
ICD-10 implementation plots course out of safe harbor
We're not having much luck finding evidence that ICD-10 implementation is hurting U.S. healthcare.
How To Do Attribution Modeling & Budget Allocation
One of the best uses for Customer Lifetime Value calculations is to determine appropriate budget allocations. Learn how.
SALT deduction cap rules finalized, safe harbor proposed
Here are details on the new rules that deny a federal tax deduction to taxpayers who donate to a state charitable fund and receive a state or local tax credit in return.
Why a ‘Safe Harbor’ ICD-10 Transition Period is Harmful
The healthcare industry is at the tipping point when it comes to the ICD-10 transition period.
Cloud Security 101: What are Safe Harbor and GDPR Regulations?
This is the fifth blog of a series that provides the basics of information security in the cloud. In this series, we will provide definitions and best practices for many of the elements that should be considered as part of a cloud security program. In addition to a blog, each topic will also have a ...
How to Improve B2B Event Marketing ROI with Marketing Attribution
Attending events and conferences is a huge investment. From flights and hotel rooms to sponsorships and booth swag, the price tag can total in the tens of thousands to even millions depending on the…