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Cannes Lions Names WPP's MediaCom Media Network of the Year for 2018
Tesco U.K.’s campaign “Food Love Stories” scored Grand Prix.
5 Surprising Social Media Strategies That Worked
Here are surprising social media strategies that helped businesses stand out on social media—while remaining genuine, polite, and witty.
6 essential steps for creating a social media strategy
6 essential steps for creating a social media strategy guide
Does Social Media Help SEO? [Final Answer]
Studies and data indicate social media can help your site rank better, but Google says social media isn't a ranking factor. What's the truth? Find out here.
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7 Tips to Stay on Top of Social Media Customer Service
Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
7 Tips for Running a Successful Social Media Marketing Campaign
Learn actionable tips for planning and executing a successful social media marketing campaign or contest to grow awareness and engagement, and inspire action.
How Employee Advocacy on Social Media Helps Gain Customers
Your employees are the voice of your company and biggest advocates. Use them!
5 Key Tips for a Successful Social Media Content Strategy
Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red ...
5 Tips On Providing Stellar Social Customer Service
Provide social customer service to improve your customer support flow. Learn more about social media customer service in this blog post.
How Google Analytics ruined marketing
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand..
11 digital platforms and tips to improve your advertising strategy
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How 3 Companies Took Content Marketing to the Next Level
It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publi...
A Chatbot Maker's Expert Tips to Create a Bot for Your Brand
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
4 Networking Essentials to Build Your Client Base
The learning curve doesn't have to be steep. Use these tactics when approaching people whether online or in the real world.
B2B marketers start to see value in social media
Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.
Using Social Media to Build a Loyal Customer Base
Learn how to build stronger customer relationships and positively affect your brand’s bottom line.
5 Social Media Mistakes That Are Killing Your Business Results
The online marketing world is evolving at a rapid pace since the emergence of social media. Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative…
Why More Categories at Cannes Are a Good Thing
An inarguable truth about advertising shows like Cannes is that awarding inventive thinking encourages inventive thinking.
