It all started with Trader Joe's CEO simply listening to one of his customers in the store one day after she declined to put a bag of bananas in her cart.
cookie butter, organic lemonade, pumpkin bread pudding, milk chocolate salted caramel butter cookies...need we say more?
"It's exciting to be in a kitchen and see a monkey jump in and take one of the bananas that's ripe," says chef Eric Werner of Hartwood in Tulum. "Sometimes it's a clear indication of what fruit is really ready and at its most delicious."
Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.
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