Market Scan
Irving, TX:
The Auto Daily
South Flats Auto Repair of Woodstock Car Tips
Have you ever been so thirsty that by the time you got a drink of water you couldn’t stop drinking for several minutes? Well we know the importance of staying hydrated! We are continually bombarde…
How Auto Brands Are Driving Engagement with Outdoor Advertising
The US’s mobility landscape is rapidly evolving. With a variety of available transit options, including public transit, ridesharing…
Why are auto and oil investing in companies that reduce driving?
In the mid-20th century, public transportation across the United States faced tremendous challenges, including outdated infrastructure and the lack of dedicated rights-of-way. More and more riders were switching to cars, worsening congestion, and exacerbating frustration
Why Trucks Are So Important to Automakers
Profit margins for specific auto models is a closely guarded secret. While some cars are about more customer loyalty and branding others - like pickup trucks - are their bread and butter. Bloomberg's Matt Miller reports. (Source: Bloomberg)
A Teenager Takes on the Auto Show Brochure
“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veter…
How Google And Apple Will Change The Auto Industry
Radio Experiments With Audience Mapping To Grow Auto Sales.
The old saying a picture is worth 1,000 words is taking on new meaning when it comes to media planning. Some radio stations are having success with a new market
How Commercial Trucking Insurance is Different from Commercial Auto Insurance
Most people think that commercial auto insurance provides comprehensive coverage for all commercial vehicles.
Radio Campaigns Deliver 40% Increase In Auto Dealer Visits.
As the industry continues to embrace data and analytics to show the impact of radio campaigns, there is new research about one of radio’s biggest ad categories. A new study
Twin Cities Auto Show To Showcase New Truck Technology
Trucks are tough, but that's not the only image you'll see projected at the Twin Cities Auto Show. The off-road experience is becoming lighter, safer and more connected than ever before.
How Auto Marketers Look to Prove ROI
A new eMarketer report examines the key performance indicators automotive marketers rely on to determine the success of their digital campaigns. Traditional metrics like clickthrough rates and leads generated still play a major role for the industry.
What Makes a Loyal Customer
Auto leader builds AI-enabled customized criteria to identify loyal customers.
Three steps to evolve auto retail marketing
Auto brands need to get organized and aligned internally to allow for a complete view of the customer. This is especially important today.
Why and How You Should Analyze Email Marketing Auto-Replies
Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck.
How Auto Marketers Can Take Advantage of Relevant Moments
How auto makers can create digital strategies around cultural, authentic and real-time moments to target consumers, Raj Gill writes.
Who needs subscriptions? ... and other insights from auto marketers
Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.
