The outgoing CEO of NRG has a very specific answer, and it has little to do with short-term stock prices.
How packaging designs deliver brand before beauty
How packaging designs deliver brand before beauty By Ted Mininni in Packaging Design on December 06, 2014 I’m constantly struck by the plethora of beautiful consumer product packaging on retail shelves. Much of it is artistic, some over the top or conversely, minimalistic, whimsical and even witty. It’s admirable if packaging was all about “art for art’s sake,” but it isn’t, is it? Yet, artsy packaging lights up the blogosphere among designers, marketers and brand managers. Some of it even wins awards There’s nothing wrong with admiring beauty but that doesn’t necessarily translate to selling branded product. To understand what I mean, go into a food store, toy store, body care shop or any store for that matter and step back from the shelves in any aisle. Look at the packaging. Focus on…
Aldi's grocery store coming to Peters Township
An Aldi’s grocery store is heading to Peters Township.
How Border Patrol Occupied the Tohono O’odham Nation
Under ever-expanding high-tech surveillance, the reservation has become “the most militarized community in America.”
10 fitness and health benefits of meditation and mindfulness
The advantages of these zen practices go beyond relaxation—they can help you in the gym, at work, and even in bed.
How to Convey Authenticity at the Shelf
Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.” This war on Big Food has led many leading manufacturers to purchase smaller organic brands: The Campbell Soup Company has Bolthouse Farms, Kashi belongs to Kellogg’s, and General Mills has Annie’s Homegrown. Others have made well-publicized changes to product formulations, such as removing artificial colorings and preservatives. Still, growth in smaller brands continues to far outpace that of familiar big brands — look at craft beer versus…
Learn All About the History of Offset Printing
If you've ever wondered about the history of offset printing, you've come to the right place. Learn all about how far printing has come along since its early days and why this information can help you in your desktop publishing projects. Ronda Levine talks about how offset printing has developed and changed over the years in this article.
What's the Difference Between Letterpress, Offset and Screen Printing?
Printing is recreating visual texts and images with the use of a master template or layout. Printing suppliers are identified according to
40-40-20 Rule of Direct Mail Marketing
The 40-40-20 Rule was introduced in the 1960s by a very respectable direct mail marketing expert, Ed Mayer. He created this rule after 30 years as a direct mail advertising guru and it is still fol...
How To Repurpose Old T-shirts
When you’re done with a cherished t-shirt, there are only a few options left. If it’s still okay, you can donate it. It’s more likely you’ve worn the shirt within an inch of its life. How dare you look at...