And the answer is…Sales

How to Create a Post-Lead Content Marketing Strategy

Establish a strong content marketing strategy to help facilitate sales conversions! Learn to align marketing and sales strategies for bigger revenues.

4 steps to create content consumers want to read

'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.

How To Get Your Content In Shape For The Summer

Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs.

Rut-Busting Content Marketing Examples

Don't let your content market efforts fall into a rut. Use these creative content marketing examples to inspire your own strategy

5 Steps to Blast Through Fear and Create Epic Content

Fear can be a paralyzing influence that hampers the content efforts of successful marketers. Use these 5 steps to blast through fear and create epic content.

On track for Content Marketing ROI? Take the 5' test

We've created the first interactive Content Marketing ROI Grader. It takes less than 5' to complete it and gives a score with inputs based on your results.

7 Steps to a Cohesive Brand Content Strategy

Are you making the biggest mistake most marketers make? Here's how to avoid it.

75 Content Marketing Examples to Inspire Your SEO

Good content marketing isn't enough this days. It takes 10x content marketing to ensure that you rank, your business grows, and your bottom line flourishes. These 75 examples will get you on the path towards doing it yourself.

50 Common Mistakes New Content Marketers Make

Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?

Freelance Journalist: Ethical to Work in Content Marketing?

Freelance journalists can be content marketers. Here are five ways to make it happen in an ethical, responsible way. – Content Marketing Institute

Does Your Content Answer Searchers’ Questions?

Answer questions to build your audience and your search engine rankings. Here are four tools to help – Content Marketing Institute

4 Ways to Measure the Effectiveness of Your Email Content

Listen to this blog post as a podcast:<br>Need more and better leads from your content marketing? (I mean, who doesn’t?)<br>Email marketing is still the go-to tool for getting and nurturing quality

19 Reasons You Should Include Visual Content in Your Marketing [Data]

Take a look at 19 statistics that make the case for including visual content in your marketing strategy.

3 Things You Need to Stand Out in Content Marketing

You Can Measure Content or You Can Set Money on Fire

Saying if you don't measure content efforts is akin to setting money on fire might be a little dramatic, but it's not far from the truth.

5 Content Marketing Ideas You Haven't Thought of Yet

There are way cooler ways to connect with customers than just another blog post.

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business's message across.

3 techniques to keep your content from being ignored

It's not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.

Your Great Content Doesn't Matter If It Isn't Reaching the Right Audiences

Content - All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.

3 Simple Ways to Build Your Personal Brand With Content

Building your own personal brand can benefit you in ways you hadn't imagined.