Fleishman-Hillard posted Analyze this: Four ways to optimize your social media strategy – Earned Media Rising Fleishman-Hillard Saint Louis, MO:

Analyze this: Four ways to optimize your social media strategy

At the most basic level, social media monitoring and analysis will show you what messages, content, and tactics competitors in your industry use and how their audiences respond. You can use these insights to inform your own communications strategy, whether it’s to directly take on your competitors or to simply pivot the strategies you’re using.
Synthesizing these conversations allows you to identify what resonates, and what…

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