Latitude Group
Minneapolis, MN:
Amazon Music animates Ariana Grande, Kendrick Lamar and SZA in ad campaign for the service
Amazon Music is pushing its paid streaming music service with a new campaign as a way for listeners to power their preferences by using Alexa.
How to Plan an Ad Campaign and Measure its Success
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
Ad Campaign Duration: How Long Does Advertising Take to Work?
One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they…
Why You Should Wait Before Tweaking Your New Ad Campaign
One of the biggest mistakes we find with new advertisers is the insistence to begin changing ads before there is any real data to base decisions on. It’s hard to be patient, but you really need to let the Google algorithm do its work so that your PPC Specialist can make the right decisions about your account.
Want to Learn How to Tell a Story? Watch This Perfectly Told Ad Campaign
Storytelling is about knowing when and how to surprise.
Killer Tips For Your Next FB Ad Campaign From 10 Industry Experts
We get it, Facebook ads can be confusing. Not to mention the rules for advertising on Facebook are *constantly* changing. That's why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook.The questions we encounter the most?"How can I ma
How to Create a Programmatic Ad Campaign For Beginners
Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely…
How Everyone Profits From a Charitably Minded Ad Campaign
The social good halo is becoming a powerful tool for brands.
Salesforce launches a global ad campaign to tell people what it does
Salesforce says people are unsure what it exactly does, despite being a global brand. The company intends to release a TV spot, created in-house, along with other ad formats with a simplified message: “We bring companies and customers together.”
5 Tips to Get More Out of Your Search Ad Campaign
A study by Google shows that search advertising combined with SEO can result in an incremental lift in search ad clicks. The key to a successful search adv
5 Easy Social-Optimization Tips to Reinvigorate Your Company's Ad Campaign
Optimize your company's social strategy to see results.
The Benefits of PPC Ad Campaigns and Why Businesses Need Them
If you haven't launched any PPC ad campaigns for your business yet, you need to set one up right away. Keep reading to learn about the benefits of PPC and why all businesses should be using it.
8 Do's and Don'ts for More Effective Ad Campaigns
Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.
Case studies & creative examples of ad campaigns
Find examples of effective newsbrand advertising involving different sectors and communications objectives.
Can an ad campaign restore a company’s reputation?
Would you use a major advertising campaign to restore confidence in your battered brand? I sure wouldn’t. Advertising is great for creating awareness, but not so adept at establishing credibi…
52 Tools to Turbocharge Your Clients’ Ad Campaigns
You want to get the absolute best results for your clients. In fact, your clients demand maximum results. That’s why they hired you - you're the best.
What makes a winning digital ad campaign?
Need help with your digital strategy? We can help you develop a winning digital ad campaign with our 9 tips - ensure digital campaign success.
The First 7 Questions I Ask When Concepting A New Ad Campaign
How you answer these questions can help uncover that “Big idea”
5 Companies Whose Ad Campaigns Just Backfired Horrifically
In this era of large corporations putting their online reputation in the hands of any intern who can remember the Twitter password, stumbling ass backwards into controversy is the rule, not the exception.
'Choose Purpose': Cities Launch Ad Campaigns to Convince YOU to Work for Them
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
