Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
The future of digital advertising creativity and how to get ready
What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
Three ways to deliver future-focused digital advertising
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.
11 top digital advertising strategies for mobile
You should never rely on just one strategy to carry any aspect of your business, and advertising is no exception.
New App Shows How Our Television and Digital Advertising Solutions Help You Reach More Customers
TV and digital video advertising solutions for local and regional businesses
How the Trans-Pacific Partnership Benefits Digital Advertising
If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.
Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Marketing chiefs like P&G’s Marc Pritchard are demanding transparency.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
See some pretty shocking stats about the effectiveness of display advertising.
How Brand Marketers Measure Digital Video Advertising
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.
How digital advertising will change in 2021
While the digital transformation may be a savior for marketing and advertising efforts online and on social media in 2021, the decline of more traditional forms of advertising may only quicken
Learn to Speak Digital Advertising
Don’t know your PPC from your CTR? Get up to speed with the digital advertising glossary for real estate marketers from G5.
How to Measure the ROI of Digital Advertising
Accurately measuring the ROI of your digital advertising will secure a budget, & maximize campaigns. Learn how to find the real ROI of 3 digital trends.
How to Use Digital Advertising to Market Your Commercial Real Estate
How can you successfully use digital advertising to market your commercial real estate? In this article, we explain the best strategies and...
Dealership Digital Advertising Advice for the Holidays
This is the time of the year that auto dealer advertising firms all weigh in with tips on the best digital advertising strategies for the holidays.
The Top 10 Trends in Digital Advertising
Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry d…
How To Build A Smarter Digital Advertising Strategy
In this webinar, we will walk through key elements for building a comprehensive digital advertising strategy, including: -Targeting customers at each stage o...
Digital advertising: which trends will dominate 2021?
From the need for resilience and flexibility, to the continuing rise of connected TV, digital advertising experts weigh in on the trends for 2021.