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9 Ad Campaigns Promoting Vaccines
We asked marketing execs how they would sell vaccines—and they dreamed up apps and celebrity cagefights
7 Easy Ways to Improve Your Retargeting Ad Campaigns
Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.
How to create strong ad campaigns across multiple screens
The key to a multi-screen campaign is consumer research: which platforms do they use, when and in what order?
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage
10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral
How Do Your Ad Campaigns Measure Up? Find Out With Sizmek’s New Benchmarks
Are your video ads doing as well as they should for starts and completions? Do your banner ads outperform or lag behind others in your region?
The Benefits of PPC Ad Campaigns and Why Businesses Need Them
If you haven't launched any PPC ad campaigns for your business yet, you need to set one up right away. Keep reading to learn about the benefits of PPC and why all businesses should be using it.
8 Do's and Don'ts for More Effective Ad Campaigns
Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.
Case studies & creative examples of ad campaigns
Find examples of effective newsbrand advertising involving different sectors and communications objectives.
Can an ad campaign restore a company’s reputation?
Would you use a major advertising campaign to restore confidence in your battered brand? I sure wouldn’t. Advertising is great for creating awareness, but not so adept at establishing credibi…
52 Tools to Turbocharge Your Clients’ Ad Campaigns
You want to get the absolute best results for your clients. In fact, your clients demand maximum results. That’s why they hired you - you're the best.
How to Plan an Ad Campaign and Measure its Success
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
What makes a winning digital ad campaign?
Need help with your digital strategy? We can help you develop a winning digital ad campaign with our 9 tips - ensure digital campaign success.
The First 7 Questions I Ask When Concepting A New Ad Campaign
How you answer these questions can help uncover that “Big idea”
5 Companies Whose Ad Campaigns Just Backfired Horrifically
In this era of large corporations putting their online reputation in the hands of any intern who can remember the Twitter password, stumbling ass backwards into controversy is the rule, not the exception.
'Choose Purpose': Cities Launch Ad Campaigns to Convince YOU to Work for Them
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Want to Learn How to Tell a Story? Watch This Perfectly Told Ad Campaign
Storytelling is about knowing when and how to surprise.
How To Harness Research Data And Craft Effective Ad Campaigns.
If numbers tell the true story of a business’ success, then radio stations should approach new clients with data that demonstrates their strength and that of their clients. That’s according
What Marketers Don’t Know About Display Ad Campaigns
Make sure you are privy to the secret of successful display ad campaigns.
Ad Campaign Duration: How Long Does Advertising Take to Work?
One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they…
