Learn the definition of a website call to action, see a few common examples, and understand why it's important for a website to have calls to action. RESOURC...
What is this thing called love?
The third book in my Huntress Moon series is out this week, and I thought I’d take a break from my usual posts and interviews about the crime and suspense aspects of the series and talk a little about the love story (What???) Yes, I know. I may have written some paranormal mystery/romance, but nobody would call me a romance writer. My Haunted thrillers are spooky explorations of the blurry line between the real and the supernatural. My Huntress/FBI Thrillers turn the crime…
The No-Brainer’s Guide to Call-to-Actions
Do you remember when you subscribed to an unplanned product and service? The countless times you downloaded Dropbox, Spotify or even Evernote? Perhaps you even signed up for an online class! The fact…
How to Call in Sick to Work
Feeling feverish but have a looming deadline? Here are questions to ask yourself about whether to call in sick or not—and how to do it.
[How To] Write a Call-to-Action that Converts
This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.
10 Outstanding Call-to-Action Examples
The good old Call-to-Action (CTA) has become a staple of the web. They’re around to tell users exactly what we want them to do. Buy this book, download our free...
The Digital Marketer’s Guide to Call Attribution
Digital marketing has gone mobile. And thanks to smartphones and click‑to‑call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. This guide from DialogTech explains why call conversions have become so important to digital marketing and
How to Design Compelling Calls-to-Action
Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another.
Google Introduces Call-Only Campaigns
Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.
Ok Then! What would YOU call it?
Click-to-Call: Why the Phone Call Is Back in Business [Infographic]
Phone calls are good for business again, now that click-to-call allows your customers to easily contact you. Not to mention technology can now track and record calls and optimize call revenue.
Execute the Perfect Sales Call with These 7 Tips
You may be surprised to know that the perfect sales call does not necessarily end in a sale. Check these tips you can use to make your next sales call perfect!
How to Create Effective Calls to Actions for Video
The first challenge, once your video has been completed, is getting people to watch it. The second challenge is getting the viewer to take the action in the video. Often, when I think about calls to action in a video, my mind instantly runs to all the annoying TV commercials that I have seen. “2 for the price of 1!” “And that’s not all! If you buy now, I will personally come to your home and wash your dog!” Extreme examples aside, I…
Email Design Tip: The Fold & Your Call To Action
Presentation is everything, they say. And this is especially true on the Internet, when your prospective customers can't physically handle your products or talk to you in person. What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not they
How to Protect Against VoIP Call Hacking
VoIP has become the ultimate communication tool for enterprises, but it has also become another vulnerability that hackers exploit. Because voice is essentially transferred as data, the risk of digitized messages being intercepted and heard by unauthorized ears increases.
What is a WebRTC server and how does it connect calls?
A WebRTC server is actually a collection of back-end servers, including signaling and media servers, which negotiate Web-based calls.
Why I don’t answer most phone calls
I wrote this article because many people don’t understand why I don’t pick up their phone calls, and why I love emails so much.
How to Prevent Call Fraud in PPC Campaigns
This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your campaigns.
Upcoming Webcast: Call Tracking and Analytics 101
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very -- or extremely -- important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result. Join Mike
How Call Deflection Can Enhance the Customer Experience
Call deflection is merely about reducing the number of calls received at a support center. The notion is that less calls reduces contact center costs.