13 lessons from David Ogilvy, one of the world’s best ad men and copywriters.
New and fresh creative examples of advertising ideas to inspire you.
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
When you put your scribbled thoughts into motion and your brand starts to take shape, you have to make sure that it’s a brand that will last. Consumers should be able to speak the name of your brand and immediately know what its most popular product is or associate the brand with a product/service. Your logo should be easily recognizable and the brand’s name should be easy to pronounce. Timeless brands keep things simple.1. Unique and Memorable LogoA logo is what customers see…
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
Even if you're not in the media business, there's a lot to learn about how Netflix approaches content and goes about amassing an audience.
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
Discover how four turtles can transform your millennial personas and help you understand the most relevant content to create, – Content Marketing Institute
AT&T and competitive ads were tagged for everything from type of humor to storylines.
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
Award-winning journalist turned content marketer shares five lessons to improve your content marketing programs – Content Marketing Institute
Learn the basics of social media advertising to get campaigns up and running in no time.
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic