How Do You Build a Loyal Customer Base From Scratch? That's What the Las Vegas Raiders Want to Know.
Here's how one number-crunching data wiz is looking carve out an oasis of football fandom in the middle of the desert.
College of Communication and Information Sciences
The University of Alabama Feb 20, 2017 PERITUS public relations offers paid internships requiring at least 20 hours per week for our public relations and public affairs internship programs, but we work to stay flexible with school schedules Peritus PR is looking for students or recent graduates with experience in Public Relations, Public Affairs, Political Science, Marketing, Communications or Graphic Design. Excellent time-management and organizational skills are critical for success. Interns must also have exceptional writing and oral communication skills, a good attitude and willingness to learn. If you are interested in joining the Peritus PR team and applying for a public relations and/or public affairs internship, please submit the following materials to email@example.com by Wednesday,…
Anchor's aweigh: How one boat-maker is rethinking marine marketing
The marine-engine maker is rolling out its first consumer-facing campaign this month.
Move Up To The Mountain: Rose+Moser+Allyn Public & Online Relations’ 2018 Halftime Report
Move Up To The Mountain: Rose+Moser+Allyn Public & Online Relations’ 2018 Halftime Report Desert Mountain is a magical community at the northernmost tip of Scottsdale. Six amazing Jack Nicklaus-designed golf courses. A golf training facility and other recreational amenities to match. Beautiful setting. Superb architecture. And an elevation that even makes it a few degrees cooler than the rest of the Valley. It’s fair to say ... Read More
Rise of the Content Machines: How Blogs Became a Secret Weapon
The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Why “Transformative Travel” Will Be the Travel Trend of 2017
Because vacation should be about more than just how many Instagram likes you get.
Why Barbie Wants to Show Dads Playing Dolls With Their Daughters
After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers’ perceptions about Barbie’s cultural relevance.
‘Whales: Giants of the Deep' opening at Witte Museum
“What that’s actually doing is recognizing the spiritual element of the show and it’s also honoring the people at the Witte Museum that they’re looking after our onge (treasure),” said Shane James, a cultural representative of Museum of New Zealand Te Papa Tongarewa, where the exhibit originated. The team considers the staff of any museum that presents “Whales” “guardians of our ancestors’ treasures,” James said. The exhibit is a fittingly large-scale look at whales, including an exploration of their role in the culture of the Maori, the indigenous people of New Zealand, who hold the creatures sacred. There also are sections dealing with whale anatomy, including two gigantic sperm whale skeletons, one an adult female and…
A W+K Recruiter Shares Her Best Advice on How to Stand Out From the Competition
Melanie Myers, W+K’s global head of creative recruitment, shares tips on standing out from the crowd.
Bentley Scottsdale Polo Championships Expands Again: America’s Most Attended Polo Event Announces...
*An expanded field-side Sanderson Lincoln Black Label Lounge *An expanded event presence by Red Bull, which last year deployed its skydiving team prior to a match; *An event first and the “World’s Farthest Rugby Sevens Match.” Led by Arizona State University’s rugby team watch amazing rugby action played on what may be the longest field ever utilized for a rugby sevens match, nearly two and half times longer than normal. The match will take place at a to be determined time on Saturday, between the polo action; *The debut of The Apex Cup, courtesy of the landmark new Apex Motor Club in Maricopa, Arizona. A country club for car enthusiasts, the Apex Cup will recognize the top cars on site which will include collector cars courtesy of Barrett-Jackson, Ferrari Club of Arizona, Porsche…