A start-up in search of a formula that works is trying to become a sort of local guide tailored to your tastes.
Social media networks sometimes seem a bit schizophrenic. They are both a place to play and socialize and increasingly they are also where you can market your business. Facebook was never meant to be…
Here's how Foursquare can help your business centre marketing.
The people we're trying to reach are simply a concept in our head. We do this in order to make them easier to understand, so we can market to them.
There isn’t a business in the world that isn’t concerned about finding ways to reduce costs. It might as well be the first lesson every professional learns on the job – keep costs l…
If you’re reading this, chances are that you already have a blog and you want to get it out there. That’s understandable, but before I talk about promoting, I want to stress the key ingredient to…
Consistency Nurtures You to be a Niche Leader I know that many bloggers want to top their niche and get accolades and recognition for what they do in their respective industries. Trust me, every blog…
Many business owners have encountered this scenario: you look up your Google My Business listing because you’re ready to start putting it to work, and then you realize, “Uh-oh… I have no idea how to access my listing!” These unfortunate and frustrating situations can come about in two ways: Someo...
This checklist will help make sure the content you're putting out is high quality.