We're all interested in collecting the data that will help us best determine how to reach customers and drive conversions. However, media planning has operated on the assumption that if you have a model in place, and enact...
It has never been more important for marketing organizations to be data-driven to deliver business results.
To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.
Discover how a solid foundation of content marketing data optimizes targeting to reach the right demographics and achieve maximum value for your budget.
Telling a story with data and information is an effective way to persuade your audience. Learn more about data storytelling here.
Consumer data collection and privacy are increasingly hot topics as the world becomes more entwined with the technology and data that connects every part of our lives.
A look at the use of data in content, examples of popular data visualisations and advice on how to approach using data in your own content.
Too often marketers spend little time and effort on data strategies because they don't know how or where to start. Maximize your data with four tips today.
Its all well and good to have an idea and want to share it with people.. But how you do you know tha...
Tips on finding data sources to create media-friendly, data-driven content for your content marketing and digital PR campaigns.