This is particularly true for online travel agencies
According to the latest Travelport research , 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers (e.g. airlines, hotels, car rental companies).
Here are some of the reasons why users might be leaving your website without making a booking—and what you can do to convert them to customers.
1. You haven’t optimized your booking flow
The inspiration and shopping…