Technology is the key for many businesses, but the real challenge is to make each product offering and service unique through personalization.
Millennials are using travel agencies. Yes, really.
A recent study found that 55 million bookings a year are made on websites posing as either online travel agencies or emulating hotel websites.
Travel agents, ignore technology and its impact on travel agencies at your peril. Technology is constantly altering the tools you use, how you use those tools, how you communicate with clients, and how clients do (or don't) rely on you for their travel needs.