Results for southwest airlines

Why I Now Love Southwest Airlines
Do you have any paradigms about businesses that you didn’t like based on previous experiences? I had one about Southwest Airlines, but not anymore. [ What changed my mind? Read on .]

When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe your future clients will see themselves in those stories and say, “Well, if they were able to design that for them, surely they can help me too.”