To the surprise of no one, we here at Ernest Packaging Solutions are big fans of packaging, and we could never imagine a world without packaging. (Otherwise, we would be called Ernest Things-That-Aren’t-Packaging Solutions.) Packaging allows you to safely and securely send things anywhere in the world—it’s one of its jobs. But are there things
They say that when you spend as much time with packaging materials as we do, that you begin to connect with them, to see them as something more than just objects. We know it sounds crazy, but our engineering experts and consultants over here at Ernest Packaging Solutions can “speak” packaging. You can put us
It is often said that 3 in 4 consumer buying decisions are made at the point of purchase. That is why it is crucial for product packaging to have maximum shelf presence. Great packaging should capture the shopper's attention and give them enough information to close the sale. An effective package design should also build brand awareness and customer satisfaction in the purchase decision they make…
Innovation and creativity abound in the world of food packaging. But that doesn’t stop the casual consumer from finding ways to hack some of the most quintessential packaging designs. Check out these amazing food hacks and what brands are doing to build them right into their package experience.
When it comes to packaging, clamshells are not found at the beach. Clamshell packaging are clear plastic containers used in food packaging.
Every element of package design, from the materials to weight, impact the consumer experience. Some of the experience results from conscious differentiation (preference for resealable packaging for example), while other experiential factors derive from the subconscious. This is referred to as “sensation transference.” Basically, it means people will unconsciously transfer the feelings about a package
Well, this is just one AWESOME campaign coming from the Leo Burnettagency! Created for WWF (World Wide Fund for Nature) the concept is wrappedaround the idea of replacing plastic bottled household products with“alternative” and natural solutions. No more plastic. And, what would youname
A reader wonders what to do with the annoying foam padding her purchases. Umbra packs it up, packs it in.
Sustainable packaging is being adopted by businesses across the globe. Learn about 9 eco-friendly strategies your business can implement.
While the actual product itself is important, so is its packaging, otherwise we’d be taking our devices home in brown paper bags. The packaging is...