Has the word "Latinx" ever come across your Facebook, Twitter or Instagram? The letter "x," instead of say an "o" or an "a," is not a typo. In fact, that final letter is very intentional.
The "x" makes Latino, a masculine identifier, gender-neutral. It also moves beyond Latin@ – which has been used in the past to include both masculine and feminine identities – to encompass genders outside of that limiting man-woman binary.