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In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag

Social media is truly the marketing tool of this era. As a marketer, your number one goal is to acquire the attention of your target audience, even if just for a few seconds, and with social media now having billions and billions of users, it’s safe to say that it has absolutely no lack of …

In this post, I'll address four signs that your content could be over-optimized, risking a penalty or a rankings hit. Think about how your content could look to a human, not a search engine.

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

It’s February and that means we’re smack in the middle of winter, which is also the middle of the school year. It’s the season when kids fervently hope for snow days and parents hope they don’t happen. As we head towards the second half of the school year, you’ve probably attended a few parent-teacher conferences and discussed your child’s education
Like peanut butter and jelly, school…

Even when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.

Running a business? Want to boost sales? You need a social media marketing strategy! Here is how to start an effective social media marketing strategy.

After more than 25 years of searching, neuroscientists in the UK recently announced that they've discovered a woman who has an extra type of cone cell - the receptor cells that detect colour - in her eyes.